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By Christopher Sauerhoff

European shipyards face a emerging festival within the international industry. Christopher Sauerhoff investigates such facets as a shipyard’s marketplace services, its useful reports and its cooperative actions. He analyzes even if there's a courting among each one of those features and people assets and services constituting the root for a shipyard’s competence within the box of prone. the writer conducts concentrated interviews with 26 specialists from the shipbuilding undefined. in response to the findings of the interviews, he for that reason incorporates out a world survey addressed to shipyards’ administration representatives. the consequences point out that there's the opportunity for ecu shipyards to enhance their place within the international shipbuilding by way of delivering not just personalized high-tech ships of very best quality, but in addition technical carrier programs and therewith including additional price for his or her customers.

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Extra info for Competitive Differentiation within the Shipbuilding Industry: The Importance of Competence in the Field of Services

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We think that ship repair will become more important in the future and that we will make most of the money with it. Definitely we will earn more money with it compared to our earnings from new buildings. In the future there will be no shipbuilding in the European Union, I think. Of course there will be some shipyards that still will build ships. But these shipyards will be highly specialized in special types of ships. Expressed as a percentage it will count for almost nothing, if you compare it to global shipbuilding.

119. g. Spath, and Demuß (2006), p. 472, Leimeister and Glauner (2008), p. 248, Kersten, Zink, and Kern (2006), p. 191, as well as Weiss, Leukel, and Kirn (2008), p. 154. Thomas, Walter, and Loos (2008), p. 208. Johansson, Krishnamurthy, and Schlissberg (2003), p. 117. 5 Conclusion In general, a firm’s product and service portfolio is geared up to satisfy customer needs. When a shipyard identifies demand for service offerings, it can serve this demand if it possesses the required resources and capabilities.

Cf. Mayring (2010), p. 55. Cf. Mayring (2000), paragraph 11 f. 214 Also the suitability of the definitions was verified. As a consequence, for example, the definition of “service” had been revised, as a lot of respondents had a broader perception of service offerings than expected. 215 Based on the work done so far, the direction of the analysis was to formulate statements about the importance of services for the purpose of differentiation, about the processes of developing competence in the field of services, and about the future location of modern shipbuilding.

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